At the February 16, 2023 BPAC Meeting, Michael Randolph, OakDOT Transportation Planner II, and Kerby Olsen, Transportation Planner III, presented exciting news regarding the City’s street furniture. The City’s contract with Clear Channel Outdoor (CCO) to maintain and advertise on Oakland bus shelters will end this April. Staff are developing a request for proposals (RFP) for a long-term Coordinated Street Furniture Program to manage bus shelters, benches, trash bins, public toilets, etc.and other street furniture. Staff anticipates that the RFP will be released in Spring. Additionally, Council instructed staff to enter into a franchise agreement with IKE Smart City, a purveyor of digital informational kiosks.

An excerpt of the presentation is below, followed by the full presentation.

What is a Coordinated Street Furniture Program?

• One unified program to manage several different furniture assets
• Funded through advertising revenue to maintain, improve and expand street furniture

IKE Smart City Update

• November 2021 – City Council directs staff to begin exploring a Franchise Agreement with IKE for digital advertising kiosks
• May 2022 – Staff began regularly meeting with representatives from IKE to develop the terms of a Franchise Agreement
• Oct 2022 – Resolution for Staff to develop and manage Street Furniture Program
• Key terms
  • Revenue: 250k prepayment staff time cost + revenue share with minimum annual guarantee per kiosk
  • Equitable placement (15% of kiosks in high priority equity areas)
  • Privacy protections
  • Up to 50 Kiosks
  • City content on 20% of slides
• January 2023 – Franchise approved

IKE Financial Implications

• Pre-payment of $250,000 from IKE to reimburse City for staff costs (recouped from shared revenues)
• Funding 25% of one FTE Transportation Planner II ($65,000 per year) to manage and oversee IKE Franchise Agreement. This staffer would also manage coordinated street furniture program.
• 35% of net annual revenues to City general fund
• Minimum annual guarantee of $10,000 per kiosk

Oakland’s Coordinated Street Furniture RFP Development

• Modeling after Los Angeles’s Sidewalk and Transit Amenities Program (STAP)
• Want to leave room for creative solutions
• Allow respondents to pursue up to three different kinds of contracts + Manufacturing street assets
  • Maintenance
  • Advertising
  • Open to opportunities to collaborate with East Bay cities

Presentation